SWANNDRI

When William Broome sewed the first stitch on the first ever Swanndri way back in 1913, we’re not sure anyone would have imagined how much of a legend the Bush Shirt would become.

And yet, here we are. Save for a couple of updates made in 1927 (the addition of sleeves and a hood) that original design remains unchanged.

Most people spend the two days before Christmas worrying about last-minute presents, but not William Broome. On December 23rd, 1913, he trademarked what's become New Zealand's most iconic outerwear brand.

Designed to keep you dry like a swan's plumage, Broome devised the name Swanndri. Perhaps it was a particularly rainy summer at his home in Taranaki, or perhaps Broome just had the foresight to know that Kiwi weather can turn in an instant. Either way, from day one, Swanndri was designed to keep rural New Zealanders comfortable no matter what the weather threw at them: from bitterly cold and wet winter mornings to hot, harsh summer afternoons.